TUMI, a global leader in premium travel and lifestyle accessories, continues to evolve its identity with the same precision, innovation, and purpose that have defined the brand since its founding in 1975. Known for its uncompromising quality and performance-driven design, TUMI’s reimagined visual language brings new energy to its heritage, balancing technical excellence with a bold, modern edge.

Inspired by the engineered elegance of its products, the updated identity draws from the structural language of travel: clean lines, functional forms, and smart geometry. A refined wordmark, sleek typography, and a utilitarian color system reflect TUMI’s commitment to purposeful design. The brand’s visual system echoes the movement, durability, and adaptability of its luggage, while subtle nods to its origins ground the identity in authenticity. This refreshed expression positions TUMI not only as a leader in travel gear but as a symbol of smart, modern luxury built for life in motion.