There are various methods to express a brand, and at Daniel Wellington, we attempted to expand our influence through multiple forms of expression. Using our brand's aesthetic and design principles, we translated our identity onto industrial objects and visuals for merchandising. We depicted our brand as simplistic yet stylish and elevated. I worked with my art director throughout the development process to design, render, fabricate, and create globally utilized pieces, such as a branded VW Kombi truck, a customized acrylic storefront display, and a movable kiosk.