Daniel Wellington’s first flagship store, launched in late 2019 at Rockefeller Center, reflects the brand’s timeless sophistication through specialized location packaging, interior design, and a cohesive digital presence inspired by the site’s Art Deco and Greco-Roman architecture. Art Deco’s geometric precision, craftsmanship, and luxurious aesthetic, combined with Greco-Roman sculptural influences, informed every detail—from packaging to in-store displays. The design echoes Rockefeller Center’s rich architectural heritage while aligning with Daniel Wellington’s minimalist elegance.

Beyond the physical space, the experience extended online through a dedicated digital campaign. Striking imagery, refined typography, and a palette inspired by the flagship’s design tied together web and social storytelling. Limited-edition packaging, behind-the-scenes content, and interactive elements brought the Rockefeller Center inspiration to a global audience, seamlessly merging classic artistry with contemporary style and reinforcing Daniel Wellington’s dedication to timeless design and modern luxury.