Daniel Wellington launched its first flagship store at the Rockefeller Center in late 2019. When producing specialized location packaging and interior display titled 'Time.' We were inspired by the Art Deco and Greco-Roman features evident across Rockefeller Center's architecture. The Art Deco movement combined geometric patterns, design sensibility, and craftsmanship with architecture, decorative arts, and industrial design disciplines. Modern, for its time, it symbolized cutting-edge innovation and the height of luxury. All the aspects of design, in-store and online, aimed to express the Art Deco and Greco-Roman-inspired architectural elements present at the historic Center and the modern stylization of luxury that Daniel Wellington strives to embody.